At Screentec, we can print leaflets in a wide range of standard and bespoke sizes to suit your marketing objectives. Popular sizes include:

• A6 (105mm x 148mm) – Ideal for promotions, vouchers, and event handouts.
• A5 (148mm x 210mm) – One of the most popular sizes, offering a balance between content space and portability.
• A4 (210mm x 297mm) – Perfect for detailed product information, menus, service guides, and price lists.
• A3 (297mm x 420mm) – Suitable for presentations, folded leaflets, and campaigns requiring larger visuals.

We can also produce custom-sized leaflets if your project requires something unique. The best size depends on the amount of information you need to include, your distribution method, and your overall marketing goals.

A5 leaflets are generally the most popular choice because they provide enough space for impactful imagery, key information, and calls to action while remaining compact and cost-effective to print and distribute.

For businesses promoting a simple offer or event, A6 leaflets can be highly effective and economical. If you need to communicate more detailed information, such as product specifications, service packages, menus, or company information, A4 leaflets may be a better choice.

The ideal size will depend on the complexity of your message and the audience you’re targeting.

The terms leaflet and flyer are often used interchangeably, but there are some subtle differences.

A flyer is typically a simple, single-sheet marketing piece designed for mass distribution and quick promotion. Flyers are often used for events, sales, and short-term campaigns.

A leaflet generally refers to a higher-quality printed item that may contain more detailed information and be printed on heavier paper stocks. Leaflets are frequently used as part of wider marketing campaigns, direct mail activity, product promotions, and corporate communications.

In practice, both serve similar purposes, and the choice often comes down to terminology and the desired quality of the finished product.

The best paper stock depends on how you want your leaflet to look and feel.

Coated papers are extremely popular because they produce vibrant colours, sharp images, and a professional finish. These are ideal for promotional leaflets, product advertising, and marketing campaigns.

Uncoated papers offer a more natural appearance and tactile feel. They are easier to write on and are often preferred for forms, educational materials, and organisations wanting a more environmentally conscious look.

Leaflets can also be printed on heavier card stocks when a more premium feel is required. Our team can recommend the most suitable paper based on your design, budget, and intended use.

Both digital and lithographic printing offer excellent results, but the most suitable option depends on your project requirements.

Digital printing is ideal for:

• Smaller print runs
• Fast turnaround times
• Personalised or variable data campaigns
• Short-term promotions

Litho printing is often the preferred choice for:

• Larger quantities
• Consistent colour reproduction
• High-volume marketing campaigns
• Cost-effective bulk printing

At Screentec, we use both technologies and can advise on the most economical and effective solution based on your artwork, quantity, and deadline.

Yes. Personalised leaflets are an excellent way to improve customer engagement and increase response rates.

Using digital printing technology, we can customise individual leaflets with:

• Recipient names
• Addresses
• Unique promotional offers
• Personalised messages
• Variable images
• QR codes and tracking codes

Personalisation helps create a more relevant experience for the recipient and can significantly improve the effectiveness of direct mail campaigns compared to generic marketing materials.

Yes. We offer a complete print and fulfilment service designed to save businesses time and simplify the direct mail process.

We can:

• Print your leaflets
• Personalise them with variable data
• Produce personalised envelopes
• Insert leaflets into envelopes
• Process address databases
• Prepare items for mailing
• Coordinate distribution

Simply provide your artwork and address data, and our team can manage the entire process from print production through to dispatch, allowing you to focus on running your business.

The quantity you need will depend on your marketing objectives, target audience, and distribution strategy.

For local campaigns, event promotions, and trade shows, smaller quantities may be sufficient. For direct mail campaigns, door drops, or regional advertising activity, larger print runs are often more cost-effective due to lower unit costs.

If you’re unsure, our team can help estimate the most appropriate quantity based on your campaign goals and budget, ensuring you maximise your return on investment.

An effective leaflet should communicate its message quickly and clearly while encouraging the reader to take action.

Some key elements of a successful leaflet include:

• A strong headline that captures attention
• Professional, high-quality imagery
• Clear and concise messaging
• Consistent branding
• Easy-to-read layout
• A compelling call to action
• Contact details and website information
• QR codes linking to online content

It’s also important to consider your audience and ensure the design, tone, and messaging are tailored to their needs. A well-designed leaflet not only informs but also persuades, helping convert interest into enquiries, sales, or bookings.