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The Impact of Print in Branding: Success Stories

Oct 13, 2023

brand logos

In an increasingly digital world, print marketing might seem like a relic of the past. However, savvy marketers understand that print still plays a pivotal role in creating a lasting brand impression. In this blog post, we’ll delve into the enduring power of print in branding through a series of captivating success stories. These businesses not only recognised the significance of print but harnessed its potential to leave an indelible mark on their audiences.

Success Story 1: Coca-Cola – The Classic Red

Coca-Cola, one of the most iconic and recognised brands globally, owes much of its success to print marketing. In the 1930s, artist Haddon Sundblom created a series of Santa Claus illustrations for Coca-Cola’s holiday advertisements. This imagery became synonymous with the holiday season and Coca-Cola, embedding the brand in the minds of consumers. This enduring print campaign showcases how a simple image can forge a powerful emotional connection with a brand.

Success Story 2: Apple – The Minimalistic Magic

Apple, known for its clean and minimalist brand image, utilised print marketing to reinforce this identity. Their print advertisements often feature a single product image against a white background with minimal text. These print campaigns effectively conveyed Apple’s commitment to simplicity, design, and innovation. The tangible nature of print materials, such as magazines and billboards, allowed consumers to engage with the brand’s aesthetics in a way that digital channels couldn’t.

Success Story 3: Nike – The Swoosh that Soared

Nike’s “Just Do It” campaign is a classic example of print advertising that transformed a brand. In 1988, Nike introduced this slogan alongside print ads featuring everyday athletes and celebrities alike. This campaign inspired a sense of empowerment and action, emphasising the idea that anyone could be an athlete. The print medium played a crucial role in delivering this message effectively, enabling consumers to immerse themselves in the brand’s motivational ethos.

Success Story 4: FedEx – The Hidden Arrow

FedEx, a global shipping giant, used print marketing ingeniously to establish its brand as a symbol of reliability. The company’s logo, designed by Lindon Leader, conceals an arrow between the “E” and the “x,” symbolising precision and forward movement. This subtle yet powerful print-based branding element reinforces FedEx’s commitment to delivering packages accurately and efficiently, making the brand instantly recognisable.

Success Story 5: Volkswagen – “Think Small” and the Beetle

Volkswagen’s print campaign, “Think Small,” is a classic example of how print advertising can challenge conventional thinking. In the 1960s, when American cars were massive, Volkswagen championed the compact Beetle with a print campaign that embraced its small size. This print advertising not only promoted the Beetle but also conveyed an anti-establishment message. The result was a memorable campaign that resonated with a generation and changed the way Americans thought about cars.

These success stories demonstrate that print marketing is not just a vehicle for information but a canvas for brand storytelling. The tangible nature of print materials, the visual impact of well-designed advertisements, and the emotional connection they create contribute significantly to branding success. In an age where digital marketing often takes centre stage, these examples underscore the enduring impact of print in building strong, memorable brands.

Incorporating print into your branding strategy can help you create a multi-dimensional brand identity that engages your audience in unique and unforgettable ways. As these success stories show, print marketing can be the key to a brand’s timeless success, leaving a lasting imprint on the consumer’s mind.

If you’d like to discuss your print marketing ideas with us then reach out or give us a call on 01443 730271